Venture Spotlight: ChuChu Softies

Founder: Faith Chuby Labija

The Africa Higher Education Health Collaborative, in partnership with the Mastercard Foundation, will be welcoming the Health Entrepreneurship (HENT) African Impact Challenge’s second cohort for their upcoming visit to Toronto, where they will continue their implementation phase through activities targeting business development, expanding entrepreneurial networks, and facilitating exposure to potential investors. 

The University of Toronto’s Health Collaborative Internal Communications Working Group caught up with the ventures to learn more about the origins of their companies, what they’ve learned to date, and what is coming up next…

ChuChu Softies

While working as a tutor for high school students, Faith Chuby Labija witnessed first-hand the barriers that girls were facing to stay in school. She saw how girls faced disruptions to their activities and often missed out on opportunities that their male counterparts more easily accessed. By and large, the most concerning trend she noted was the health challenges that these girls were suffering from due to period poverty and having limited access to hygienic alternatives..  

To combat these challenges, Labija founded ChuChu Softies, which seeks to curb the problem of period poverty by creating eco-friendly and reusable sanitary pads that are affordable and accessible to girls and women. Focused on creating a solution for all, Labija teams up with social impact partners to ensure that pads can be given freely to those who cannot afford them otherwise. ChuChu Softies also acts as a supplier to many social impact organizations to further improve accessibility and reach. 

What is the accomplishment to date that your team is most proud of?  
In 2022, ChuChu Softies was ranked as one of Ghana’s top 15 promising climate change startups by 3E’s 4 Africa. In the same year, ChuChu Softies was also one of the 15 winners of the African Impact Health Challenge. ChuChu Softies also won first place and a $5000 dollar prize at the Global Business School Network Competition and won the Blacks in Technology Trinidad and Tobago Awards in the Innovathon Pitch at the University of Toronto this August. Labija was nominated for the SME Nigeria under 25 awards among millions of entrepreneurs. This past summer, the company was featured by four institutions, showcasing their impressive growth.  

If you could give advice to another founder getting started, what would that be?  

“Avoid the pitfall of waiting for the right time to start because it is just an illusion.”

Looking forward, ChuChu Softies has identified the three regions where they will commence operations upon their pending product certification, which will be completed this summer. The venture will launch operations in the Nigerian states of Benue, Kogi and Nasarawa, before expanding outside of the country. Furthermore, the venture is looking to seek and develop partnerships with stakeholders who share their same vision for addressing period poverty to advance gender equity and improve health outcomes. 


You can learn more about ChuChu Softies

More News & Events

Scroll with the left and right arrow keys

Venture Spotlight: BetaLife Health

BetaLife Health uses artificial intelligence (AI) to revolutionize blood supply management across Africa. Their platform uses predictive analytics to optimize blood inventory levels, distribution logistics and donor engagement, thereby improving the timeliness and availability of blood for transfusions.

Venture Spotlight: Remedius Mobile Health

Remedius Mobile Health aims to combat the identified problems by leveraging telemedicine through the Remedius Live platform. They seek to provide fast virtual appointment scheduling with doctors and specialists at affordable rates of about five dollars and provide comprehensive care to chronically ill patients. This is executed through an integral network of facilities that provide physical care to these patients if need arises. 

Venture Spotlight: Powerstove Energy

Powerstove designs and manufactures smart smoke-free cookstoves that also self-generate electricity for users to charge their mobile phones and power home appliances using proprietary renewable bio-pellets as fuel. These sustainable, mosquito repellent bio-pellets are produced from post-harvest crops and wood waste.

Venture Spotlight: SnooCODERED

SnooCODERED aims to solve the problem of inadequate healthcare infrastructure (systems, facilities and human resources) in Africa. It is doing this by providing a suite of cost-effective mobile healthcare logistics applications that democratize access to the ambulance or first aid response, facilitate the delivery of medical supplies to diverse populations, and improve contact tracing and epidemiological modelling.

Venture Spotlight: Telemedan

Telemedan creates telemedicine kiosks in underserved communities in order to move toward closing the healthcare accessibility gap. Their kiosks facilitate video conferences between patient and doctor. They are equipped with medical devices for taking vital signs, such as ECG analysis, temperature measurement and blood oxygen saturation. Further, they feature stethoscopes, dermascopes, an HD camera and a scanner for the easy sharing of documents and lab results. With a focus on ease-of-access, Telemedan’s kiosks are user-friendly and accessible to those of varying levels of technology literacy.

Venture Spotlight: BuriCare Limited

BuriCare Limited has launched their Kangacare baby carriers, designed to address the critical need for newborn care, especially in regions lacking adequate neonatal facilities. With only four Neonatal Intensive Care Units available in their country, Kangaroo Mother Care emerged as a cost-effective solution, promoting vital skin-to-skin contact between mother and newborn to regulate body temperature. These locally knitted carriers are equipped with essential sensors capable of monitoring the baby’s temperature, pulse rate, and oxygen saturation. In the event of any abnormalities, an alarm alerts the mother to seek immediate assistance.

Venture Spotlight: A-Lite Vein Locator

The A-Lite Vein Locator is a medical device that facilitates the non-invasive detection of veins under the skin. Using the A-Lite Vein Locator shortens cannulation time by up to 88.5 seconds and lowers the risk of needle-stick injuries and infections. Further, the use of the A-Lite Vein Locator has been shown to decrease medical waste and unnecessary use of clinic resources. 

Venture Spotlight: Vas MedTech

Vas MedTech offers FlexiGyn, a portable, user-guided, and minimally invasive diagnostic camera that can operate in less specialized settings. This innovation is not only cost-effective, but also enhances accessibility. FlexiGyn enables community primary healthcare providers, such as nurses and general practitioners, to perform initial screenings and seamlessly consult with gynecologists for further diagnosis and referrals. FlexiGyn aims to make comprehensive women’s health care more accessible and convenient than ever before, thus addressing a global disparity in women’s health services. 

Venture Spotlight: HealthEdu Ltd.

HealthEdu aims to confront the pressing need for a unified, easily accessible platform catering to the educational needs of healthcare professionals. HealthEdu creates a supportive community wherein practitioners, health organizations, and academic institutions converge to exchange insights, glean best practices, and collectively elevate standards of care.