ICUBE: Social Entrepreneurship

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Pillar: Health Entrepreneurship

Program Status: Active


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ICUBE is the home for Social Entrepreneurship and early-stage start-ups at the University of Toronto Mississauga. We provide resources, programs, workshops, and mentorship to individuals dedicated to making a positive impact on the world.

We empower innovators, creators, and change-makers to explore their ideas and make them happen. ICUBE employs a values-based approach to supporting and training entrepreneurs. We believe that innovation needs to happen in a responsible and sustainable way that acknowledges the effects of disruption and aims to make a positive impact. We envision a community where entrepreneurship is an opportunity open to all, and a creation space where diverse leaders can ideate, collaborate, and make an impact together.

Partners Involved

With a focus on experiential learning, ICUBE  works with Health Collaborative Partners to prepare the next generation of leaders to contribute to our communities, and solve problems through discovery, application and communication of knowledge.

Get in contact

Photo of Ann Armstrong

Director, ICUBE

Photo of Ignacio Mongrell

Assistant Director, ICUBE

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University of Toronto

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Ann Armstrong, PhD

Director, ICUBE

University of Toronto Mississauga

Ann Armstrong received her PhD in organizational behaviour from the University of Toronto.

She has a BA Honours in philosophy and an MBA from the University of Toronto, as well as a graduate degree in criminology from Cambridge University. Her current teaching focuses on organizational theory and design, change management, social entrepreneurship, and sustainability. She has published on a variety of topics ranging from team-based compensation systems to green curricula to doctoral experiences to the social economy. She has co-authored several books with Drs (the late) Jack Quarter, Laurie Mook, and John Whitman on the social economies of Canada and of the United States. She is now working on the fifth edition of Organization Theory and Design, by Daft, R. and Armstrong, A.

Since July 1, 2022, Ann Armstrong has served as the Director of ICUBE, one of the many incubators on the University of Toronto campus.


Ignacio Mongrell

Assistant Director, ICUBE

University of Toronto Mississauga

Originally from Uruguay, Ignacio moved to Canada in 2010 and earned a Master’s of Business, Entrepreneurship and Technology (MBET) from the University of Waterloo.

He worked at the Waterloo Accelerator Centre as Director of Client Services where he led the JumpStart funding program and other strategic initiatives. Ignacio also worked at Haltech Regional Innovation Centre supporting clients and community members by managing a range of business advisory programs, including the Haltech HEAT™ startup services program, and specialty programs to support scaleup of high-growth ventures. Ignacio is also an entrepreneur at heart and co-founded and exited a real estate start-up (Apartmint). Ignacio is currently the Assistant Director at ICUBE – and chair of Positive Space at the University of Toronto, advocating for LGBTQ2S+ students, staff and faculty.